digital8
Second Lieutenant
Joined: 29 Sep 2005
Posts: 1002
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 Posted: Sat Oct 01, 2005 1:21 pm Post subject: What are some of the uses of a Web Bug on a Web page? |
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Ad networks can use Web Bugs to add information to a personal profile of what sites a person is visiting. The personal profile is identified by the browser cookie of an ad network. At some later time, this personal profile which is stored in a data base server belonging to the ad network, determines what banner ad one is shown.
Another use of Web Bugs is to provide an independent accounting of how many people have visited a particular Web site.
Web Bugs are also used to gather statistics about Web browser usage at different places on the Internet. |
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