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What exactly is a Web Bug?

 
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digital8
Second Lieutenant


Joined: 29 Sep 2005
Posts: 1002

PostPosted: Sat Oct 01, 2005 1:21 pm    Post subject: What exactly is a Web Bug? Reply with quote

A Web Bug is a graphics on a Web page or in an Email message that is designed to monitor who is reading the Web page or Email message. Web Bugs are often invisible because they are typically only 1-by-1 pixel in size. They are represented as HTML IMG tags. For example, here are two Web Bugs recently found on Quicken's home page (www.quicken.com):


<img src="http://ad.doubleclick.net/ad/pixel.quicken/NEW" width=1 height=1 border=0>

<IMG WIDTH=1 HEIGHT=1 border=0 SRC="http://media.preferences.com/ping?ML_SD=IntuitTE_Intuit_1x1_RunOfSite_Any &db_afcr=4B31-C2FB-10E2C&event=reghome&group=register& time=1999.10.27.20.5 6.37">

The two Web Bugs were placed on the home page by Quicken to provide "hit" information about visitors to DoubleClick and MatchLogic (AKA, preferences.com), two Internet advertising companies.
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